Founded in 1967, BetFred is one of the most popular bookies in the UK. It is aimed mainly towards the Irish and British market and their most followed sports are Horse racing and greyhounds but, of course, there are many other sports available. BetFred has more than 1,370 stores all over the UK which gives them a very noticeable presence in this territory. Besides, this bookie also offers some special bonuses and promotions regularly. And that's definitely a plus.
- Payment methods 8,3
- Reliability 9,2
- Sports catalogue 8,3
- In-play betting 8,2
- Variety 8,1
- Usability 9,1
Upsides and downsides
- Fast payouts
- Fine Customer service
- Great website visuals
- Live streaming.
- Free apps (iPhone, Blackberry and Android)
- Great promotions and bonuses
- CashOut allowed
- Less special offers than average in some sports like football
- Not that many payment methods available
- Poor selection of sports for In-Play betting
BetFred bookmakers was founded in 1967 by Fred and Peter Done. It had a humble beginning, with only one shop in the suburbs in Salford, Manchester. But today they are considered one of the biggest independent bookmakers in the world with more than 1,370 shops all over the UK. Their headquarters is currently located in Birchwood, Warrington.
They have been included in the North-West Top 200 ranking for the last four years, having ranked first in the year 2016.
BetFred is also committed to the sponsorship of some events. They are currently the official sponsors of the Rugby Super League, the World Snooker Championship and the Scottish League Cup. They are also one of the sponsors of horse racing (UK) and greyhound racing (Kinsley, Nottingham and Sheffield).
In 2011, they took a very important step with the purchase of 'The Tote'. This purchase cost them £265.000.000, with the promise to invest more than £156.000.000 in UK's horse racing for the next 7 years and the creation of the Tote Racing Development Board.
Betfred is licensed under both the Gibraltar Gambling Commissioner (licence 99314) and the UK Gaming Commission (licence number 39544).To be able to be certified by two Government agencies, a company needs to meet the following conditions (among others).
- Prove that all games of luck available work properly and the results are 100% random.
- Guarantee that all users who participate in the aforementioned games of luck are at least 18 years or older.
- Offer assistance and collaborate in every possible way with any person who might suffer from addiction to gambling or any other gambling-related disorder.
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BetFred’s odds are among the best in the market. Their margins in football are lower (only 4,3%) and they offer excellent prices in the Asian Handicap market.
BetFred features a 24/7 customer service. It offers assistance by live chat (English only), phone, e-mail and regular mail. Besides, the site includes a FAQ section where you can learn about their different policies and conditions.
Customer service is divided into four sections: accounts, technical, free bets and general.
All workers at customer service are qualified professionals and will efficiently solve any doubt or problem you may have.
Interface and usability.
BetFred’s website is a reflection of its prestige, featuring an elegant and efficient design.Brand's colours are predominant all throughout the web (blue, white and red).
BetFred features many different services, all of them listed on the site’s top header so you don’t have to waste any time scrolling down or anything.
If you click on the ‘sport’ section, you get two sub-menus; quick links, which take you to the most important competitions of the moment, and sports, a list of all the available sports at BetFred.com.
By clicking on any of the sports, you get further sub-categories displaying all the information about leagues, tournaments etc. (Many countries available).
The central layout shows info about most important modalities for each event.
Maybe the only downside to it, is the structure of the right sidebar. It can be a little confusing as features like your bet slip or the cashout option are mixed together with other features such as the betting guide, the social network links...
So, to sum up, the site is not perfectly designed but it offers an easy and efficient experience. Players are guaranteed to find what they are looking for in the most simple ways.
BetFred includes more than 20 different sports. Some of those sports include: horse racing, football, tennis, American football, baseball, basketball, boxing, greyhounds, eSports, rugby, hurling, snooker, Gaelic football, motor sports, etc.
The in-play section is well designed and simple to use. You can easily switch from one sport to another and from one bet to another. Besides, the cashout option doesn't have any lags at all, which is a plus.
Deposits and Withdrawals
Betfred doesn't accept that many payment methods, however, it's a decent number. Those methods include credit card (Visa, Maestro), debit card (Visa, Visa Electron, Maestro), Neteller, Paypal, Moneybookers, Ukash, and bank transfer. Remember you can always place your bets in any of their shops as well.
Minimum deposits are limited to £5,00 for credit cards and e-payment methods (with the exception of Neteller where the minimum is set at £5,50). For bank transfers the minimum is £85,00. If you go to a shop, minimum bet is £10,00.
Normally, no surcharges will be added when making a deposit by credit card. However, it is possible for some banks to add a surcharge for using the card for gambling purposes.
If you wish to make a withdrawal, same methods as described for deposits are accepted.
Smartphones and tablets
Since smartphones landed on the market, they have had a revolutionary impact in most professional fields. The gambling market is no different and every bookmaker across the world has taken advantage of this fact to get millions in profit. We are talking about smartphone apps. However, not all of them use the same business model, and of course not all of them have the same quality.
In Betfred's case, they have taken the right path. Through their app you get the exact same features as in the desktop version. You can manage your bets, make deposits and withdrawals etc. It features a very complete but yet simple interface and loading times are very short so, there is great balance between usability and aesthetics.
Also, they have included a 'Live Score' feature in the app, which allows you to check the scores for any match as it's being played.
Betfred is not all about sports, you also get some other features like online casino, poker, bingo or Totepool among others. Explore some other gambling alternatives and don't miss out on their welcome bonus and special promotions!
BetFred's minimum bet is £0,01 which works great for all kinds of gamblers as any amount is accepted.
The maximum possible payout depends on the selected sport or competition. For instance, if you wish to bet on any of the main football leagues like Premier League, Spanish League, Serie A... or the main international leagues like the Champions League, the maximum payout is limited to £1,000,000. For horses and greyhounds the limit is also £1,000,000.
In other cases like tennis or golf, the limit is set at £500,000. Minor sports have a winning limit of £100,000.
If you want to bet on teams or players, maximum payout is £10,000.
Company: Petfre Limited (Gibraltar)
Server Location: Gibraltar
Online Sports Betting Customer Service:
UK 0800 028 7747
Rest of the world +44 (0) 01925 907500
Address: Betfred Online, c/o The Spectrum, 56-58 Benson Road, Birchwood
Post Code: WA37PQ