Paddy Power is Ireland’s most famous bookmaker. They have come a long way since the foundation of the company back in 1988, having today more than 356 shops all over the UK. But Paddy Power is different than the rest. Their business strategy has worked really well for them, but it also has brought some negative impact. They have one of the highest budgets when it comes to marketing but their campaigns are often followed by controversy.
They also feature In-play betting and a live streaming service.
There are 3 possible ways to place your bet; online, by phone or by going to one of their shops.
- Payment methods 7,1
- Reliability 8,2
- Sports catalogue 8,1
- In-play betting 7,7
- Variety 7,2
- Usability 7,4
Upsides and downsides
- Funny and different
- Crazy and (occasionally) controversial betting options
- Live streaming. Cashout allowed
- Broad selection of sports
- Odds don’t stand out that much
- Interface is improvable
Paddy Power is the outcome of the merger between three smaller Irish bookmakers back in 1988. One of the owners was David Power. That’s where the Power part of the name comes from. ‘Paddy’ is just a reference to their Irish heritage. Curiously enough, Mr. Power’s son is also called Paddy. This means Paddy Power current marketing director’s name is also Paddy Power.
Controversial style, leaves only two options. Love it or hate it. Paddy Power tries to keep that funny vibe, you can tell when you visit the site. Comedy is always present, however this could be a double-edged sword, as not everybody shares the same sense of humour.
Some of their most controversial bets include; betting that Barack Obama would not finish his first term (some people believed he could be murdered for this) or betting on the number of species that would go extinct after BP’s infamous spill. As an example of provocative marketing, there we have Danish forward Nicklas Bendtner who, during the 2012 European football championship, celebrated a goal by dropping off his pants and showing the Paddy Power logo printed on his underwear.
Paddy Power has more than 300 shops all over Ireland and Great Britain, and it’s one of Europe’s top selling bookmakers. This company is also quoted on the stock exchange and it’s quickly expanding among most English speaking countries.
Customer service for Paddy Power is very efficient. You can get in touch with them via live chat, phone or e-mail. Calls are free of charge if you are calling from the UK and the service is very good with almost no waiting times at all, but, most people end up choosing the live chat option, as it is quicker and comfier.
Paddy Power features more than 40 different sports, although football and horse racing take most of the attention. However, it’s one of the few bookies that takes bets on some unusual sports like rowing, fishing, water polo or even some e-sports. You can also bet on some non-sport related events like politics, TV shows...
All of these would be most difficult to find in any other sites.
You can reach them anytime as they work 24/7/365. There are barely any waiting times and you can ask for assistance in 17 different languages.
You can get in touch with customer service by phone, live chat, e-mail or regular mail.
Deposits and Withdrawals
Paddy Power accepts the following paying methods: Visa, Mastercard, Entropay, Paypal, Skrill, Neteller, Ukash, Paysafecard and bank transfer. Deposits are available immediately except for bank transfers. For refunds and withdrawals, the estimated time is 4h. If the withdrawal is done by credit card, the estimated time is 3 days.
Paddy Power odds are pretty much average but sometimes you get some limited time special offers for selected events.
Interface and usability
Paddy Power’s looks are a reflect of their Irish origins. You can find that characteristic dark green shade all throughout the site. Usability is just correct, it doesn’t stand out in any aspect. Their ‘accumulator’ bet system works pretty nicely.
Paddy Power also includes some different online gambling options like Casino, Poker, or Bingo. All of these features are ‘smartphone friendly’ so you can place your bets from your phone or tablet as well. Either way, the quality of the service is very good.
Max bet and limitations
Minimum bet is £0.50. The maximum possible payout depends on the sport you are betting on. For instance, if you bet on Golf, maximum payout is £250.000 but if we talk about football, it is £500.000. Politics and TV show bets have the most restrictions so, it would be advisable to always check them before jumping into the pool.
Name: Paddy Power PLC
Registered Company Name: Paddy Power Holdings Limited
Customer service address: Paddy Power Holdings Limited, 1st Floor, 12-14
Ridgeway Street, Douglas, Isle of Man, IM1 1EN
Customer Service: 08000 565 275 (UK), 1800 238 888 (Ireland), 00353 1 9050131 (Rest of the world)
Bet by phone: 08000 565 265 (UK), 1800 721 821 (IRE) - (27/7)
Bet by text: 51465
Twitter: @AskPaddyPower, @PaddyPower
Registered Company address: Paddy Power plc, Power Tower, Blocks 1-3 Belfield
Office Park, Beech Hill Road, Clonskeagh, Dublin 4.| Registered in Ireland: 16956